Price the actual job.
Area bands, hourly rules, per-area rates and room counts support different services. Paid add-ons appear where the service offers them.
← All projectsMälardalen Rent.
Flagship case study / Sweden
Mälardalen Rent.
A connected path
from service to booking.
Rebranding & Digital Booking Infrastructure
A service business with different pricing rules, customer needs and booking routes. ACS rebranded Mälardalen Rent and connected its digital experience to the booking logic and office handoff behind it.
BusinessCleaning services · Sweden
ACS roleRebranding, experience & engineering
EvidenceImplementation + documented QA
01 / The business problem
One company.
Different paths to a customer.
A move-out clean, recurring home cleaning and a commercial enquiry cannot all follow the same form.
The project needed to preserve service-specific questions and rate tables while connecting discovery, quotes, booking and office communication.
The challenge was consistency: the service a customer chooses, the price they review and the information the office receives must stay aligned.
02 / The connected journey
What the customer sees.
What the business receives.
- 01
Find a service
Service pages and search structure guide the entry point.
- 02
Define the job
Relevant questions, pricing rules and available add-ons.
- 03
Review & submit
Date, details and a price summary before submission.
- 04
Office handoff
A booking record, notification routing and calendar integration.
Quote first? Service-specific links carry the customer’s answers into the relevant booking journey. The booking engine calculates pricing again.
Calendar implementation supports date-led requests for office scheduling. It does not promise a reserved time slot or live availability; current production synchronisation was not re-tested in this audit.
03 / Conversion infrastructure
Different service rules.
One coherent experience.
ACS connected the interface to the rules behind the booking, rather than treating the form as an isolated page.
Keep the answers moving.
Quote-to-booking links preserve relevant answers across nine service mappings, with signed links and tamper checks documented in QA.
Keep totals consistent.
Server-side price calculation connects the submitted details to the booking record and notification content.
04 / Behind the interface
The booking is
the beginning of
the handoff.
Customer-facing journeys connect to office-facing information. Integration code includes failure recording so communication problems can be investigated.
Booking records & communication
Structured submissions feed customer confirmations and office notifications. Email and SMS routing follows the service and submission context.
Calendar visibility
The current integration writes booking information to the office calendar for the requested date. The office retains responsibility for scheduling the hour.
Search & measurement foundations
Service architecture is supported by page metadata, canonical URLs, index controls and sitemap rules. Analytics loading is gated by consent.
05 / Elin · Digital customer assistant
Help choosing.
A clear next step.
Customers can start with a question instead of searching through service pages. Elin connects service guidance to pricing, quotes, booking and the office team.
Start with the customer’s question.
Five quick actions cover booking, quotes, services, prices and general questions. The implementation supports Swedish and English replies.
Use the business’s rules.
Pricing reads from booking rules and approved sources. Conflicting price information is routed to a quote request instead of a guessed answer.
Keep people in the loop.
With consent, an enquiry can carry contact details and relevant conversation context to the office. A chat enquiry is kept separate from a confirmed booking.
Question → Relevant guidance → Booking, quote or human follow-up
ACS connects the assistant to the customer journey, with controlled destinations and checks on unsupported claims.
The live review confirms Elin’s visible interface and entry actions. Language handling, pricing safeguards and lead handoff were checked in project code; live AI answers and message delivery were not re-tested in this review.
06 / Implementation evidence
Proof in the details.
These are implementation checks from the project record. They are not revenue, conversion or growth claims.
9Documented QA
Booking journeys tested end-to-end.
The 9 August 2026 QA report covers validation, pricing, review, back-navigation, submission and captured email confirmations across all nine journeys.
↗Documented QA
Quote-to-booking continuity verified.
The 10 August report records all nine service mappings exercised from quote email to prefilled booking, including tampered-link checks.
↔Historical test run
Mobile booking checked across every step.
The recorded run checked all nine flows at 320, 390 and 1280 pixels, with no page-level horizontal overflow.
✓Scope stated
Communication tested at distinct layers.
Booking QA recorded one customer email and one office email per submission in the local mail capture. A later project audit documents live SMS transport delivery tests on 12 August.
Evidence reviewed against the project working tree on 18 September 2026. Dated QA results describe those runs, not a new certification of the current production system. No production bookings, messages or calendar events were created during this audit.
07 / The resulting infrastructure
A connected system.
A foundation to measure.
ACS’s work spans rebranding, service architecture, web experience, pricing, booking, integrations and guided assistance. The result is an implemented path from service discovery to an actionable office handoff.
Verified implementation
Connected journeys, service-specific business logic, communication routing, calendar integration code and documented booking QA.
Business results not yet verified
No validated before-and-after revenue, conversion, traffic or booking-growth data was available for this case study. Those outcomes are not claimed.
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